Market Research Analysts and Marketing Specialists in Iowa
2026 Salary & Job Market Data
Quick Snapshot
| Metric | Iowa | National | Insight |
|---|---|---|---|
| Median Salary | $67,300 | $76,950 | -12.5% vs US |
| State Rank | #24 of 54 states | ||
| Employment | 8,290 jobs | 861,140 jobs | 1.0% of US jobs |
| Job Concentration (LQ) | — | 1.00 | Average |
Full Salary Distribution in Iowa
| Percentile | Annual | Hourly |
|---|---|---|
| 10th Percentile | $39,090 | $18.79 |
| 25th Percentile | $50,560 | $24.31 |
| Median | $67,300 | $32.36 |
| 75th Percentile | $94,390 | $45.38 |
| 90th Percentile | $124,790 | $60.00 |
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Frequently Asked Questions
What is the job outlook for Market Research Analysts and Marketing Specialists in Iowa in 2026?
With a median salary of $67,300 in Iowa and a 2014–2024 salary trend of +30.7%, market research analysts and marketing specialists are still in strong and growing demand.
How can market research analysts and marketing specialists increase their salary in Iowa?
Market Research Analysts and Marketing Specialists in Iowa can increase earnings by targeting higher-paying industries which tend to offer compensation well above the state median. Additionally, relocating to a higher-paying state could offer a significant income boost: Iowa currently ranks #24 out of 54 states for this occupation. Pursuing advanced credentials, specializations, or roles with greater responsibility are proven ways to move toward the 75th or 90th percentile of earners.
Which industries pay the most for Market Research Analysts and Marketing Specialists in Iowa?
State-level industry data is limited for this occupation. Nationally, the top-paying industries are:
| Industry | Annual Median |
|---|---|
| Nuclear Electric Power Generation | $144,610 |
| Nuclear Electric Power Generation | $144,610 |
| Aerospace Product and Parts Manufacturing | $135,620 |
How are Market Research Analysts and Marketing Specialists paid in Iowa compared to the national average?
The median salary for Market Research Analysts and Marketing Specialists in Iowa is $67,300, which is 12.5% below the national median of $76,950.