Market Research Analysts and Marketing Specialists in Kentucky
2026 Salary & Job Market Data
Quick Snapshot
| Metric | Kentucky | National | Insight |
|---|---|---|---|
| Median Salary | $59,420 | $76,950 | -22.8% vs US |
| State Rank | #43 of 54 states | ||
| Employment | 5,310 jobs | 861,140 jobs | 0.6% of US jobs |
| Job Concentration (LQ) | — | 1.00 | Average |
Full Salary Distribution in Kentucky
| Percentile | Annual | Hourly |
|---|---|---|
| 10th Percentile | $36,580 | $17.59 |
| 25th Percentile | $47,000 | $22.60 |
| Median | $59,420 | $28.57 |
| 75th Percentile | $79,180 | $38.07 |
| 90th Percentile | $101,820 | $48.95 |
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Frequently Asked Questions
What is the job outlook for Market Research Analysts and Marketing Specialists in Kentucky in 2026?
With a median salary of $59,420 in Kentucky and a 2014–2024 salary trend of +23.6%, market research analysts and marketing specialists are still in strong and growing demand.
How can market research analysts and marketing specialists increase their salary in Kentucky?
Market Research Analysts and Marketing Specialists in Kentucky can increase earnings by targeting higher-paying industries which tend to offer compensation well above the state median. Additionally, relocating to a higher-paying state could offer a significant income boost: Kentucky currently ranks #43 out of 54 states for this occupation. Pursuing advanced credentials, specializations, or roles with greater responsibility are proven ways to move toward the 75th or 90th percentile of earners.
Which industries pay the most for Market Research Analysts and Marketing Specialists in Kentucky?
State-level industry data is limited for this occupation. Nationally, the top-paying industries are:
| Industry | Annual Median |
|---|---|
| Nuclear Electric Power Generation | $144,610 |
| Nuclear Electric Power Generation | $144,610 |
| Aerospace Product and Parts Manufacturing | $135,620 |
How are Market Research Analysts and Marketing Specialists paid in Kentucky compared to the national average?
The median salary for Market Research Analysts and Marketing Specialists in Kentucky is $59,420, which is 22.8% below the national median of $76,950.