Market Research Analysts and Marketing Specialists in North Carolina
2026 Salary & Job Market Data
Quick Snapshot
| Metric | North Carolina | National | Insight |
|---|---|---|---|
| Median Salary | $77,360 | $76,950 | +0.5% vs US |
| State Rank | #14 of 54 states | Top 20 state | |
| Employment | 30,140 jobs | 861,140 jobs | 3.5% of US jobs |
| Job Concentration (LQ) | — | 1.00 | Average |
Full Salary Distribution in North Carolina
| Percentile | Annual | Hourly |
|---|---|---|
| 10th Percentile | $42,000 | $20.19 |
| 25th Percentile | $55,980 | $26.92 |
| Median | $77,360 | $37.19 |
| 75th Percentile | $104,300 | $50.15 |
| 90th Percentile | $139,980 | $67.30 |
Related Links
Frequently Asked Questions
What is the job outlook for Market Research Analysts and Marketing Specialists in North Carolina in 2026?
With a median salary of $77,360 in North Carolina and a 2014–2024 salary trend of +23.8%, market research analysts and marketing specialists are still in strong and growing demand.
How can market research analysts and marketing specialists increase their salary in North Carolina?
Market Research Analysts and Marketing Specialists in North Carolina can increase earnings by targeting higher-paying industries which tend to offer compensation well above the state median. Additionally, relocating to a higher-paying state could offer a significant income boost: North Carolina currently ranks #14 out of 54 states for this occupation. Pursuing advanced credentials, specializations, or roles with greater responsibility are proven ways to move toward the 75th or 90th percentile of earners.
Which industries pay the most for Market Research Analysts and Marketing Specialists in North Carolina?
State-level industry data is limited for this occupation. Nationally, the top-paying industries are:
| Industry | Annual Median |
|---|---|
| Nuclear Electric Power Generation | $144,610 |
| Nuclear Electric Power Generation | $144,610 |
| Aerospace Product and Parts Manufacturing | $135,620 |
How are Market Research Analysts and Marketing Specialists paid in North Carolina compared to the national average?
The median salary for Market Research Analysts and Marketing Specialists in North Carolina is $77,360, which is roughly in line with the national median of $76,950.